Think extraordinarily soothing calendula diaper balm, so your baby’s bum can stay the way it’s meant to be: chubby-soft and cheerful-cheeked!

Just apply a thin coat to the diaper area after each change and bath. Also? Organic Diaper Balm doubles as a multi-tasking skin salve. Feel free to use it from top to bottom for everyone in the family. Slather as needed, seal it with a kiss and send ‘em on their way.

Soothing, cruelty-free Organic Nipple Butter is buttery and botanical-rich, lanolin-free and non-sticky. It moisturizes dry skin, and brings your nipples back to their happy place. And since it just might end up in baby’s mouth, it’s Non-GMO Project Verified. So there’s no need to wash it off before nursing.

Apply after each feeding or as needed — and feel free to slather liberally on flanges for a more comfortable pumping experience. Other places to slather it: on lips, cheeks, heels, cuticles and elbows.

Babies and toddlers have to battle drooly chins, dry cheeks and runny red noses, not to mention grumpy skin from colds and teething. Cruelty-free Organic Baby Face Nose & Cheek Balm was formulated to be comforting, soothing and moisturizing, and an organic alternative to petroleum jelly. Certified organic ultra-rich calendula coconut balm is especially good for slathering around baby’s mouth: NO petroleum, parabens, artificial fragrance or preservatives.

Ready to make bath time even sweeter? Gentle castile-based Sweet Orange Castile Baby Wash is vanilla, sweet orange and calendula liquid soap for snuggly li’l newborns and pregnant mamas, it’s not just for babies: it’s a cruelty-free, safe, moisturizing hand and body wash for everyone in the family. Even better? While it may be soothing to humans, castile soap is known to be a literal BEAST against germs; so it’s great as the essential ingredient in a DIY household cleaner, too. Dermatologist tested and clinically tested for irritation, it’s effective and mild for delicate baby skin and hair, and chosen by hospital NICUs. And NO artificial fragrance, triclosan, phthalates, parabens or sulfates. Because yuck.